The launch of the program had been planned for more than a year, said Rita El Mounayer, the SAT-7 Director of Programming, as the satellite provider is eagerly anticipating the response.
"Our teams in Lebanon and Egypt have been working very hard for this day. They are extremely excited and anticipate a huge response," Ms. Mounayer told the Mission Network News (MNN).
David Harder, from SAT-7, told MNN that television was the perfect medium given it was perceived to be an 'escape' for viewers as the war was raging on outside. So through this communication channel, Jesus' word could be transmitted to heal the viewers' heart and soul.
"The woman who was the director of our children's programming, grew up during the Lebanese civil war. She and her sister would sit around their TV when the war was raging outside, and it would just be an escape for them. So not only is it a safe place, but it's also a place where Jesus' words can minister life to their very hearts and their souls," he said.
The channel went on air on Monday and at least half of the 100 million children have accessed to satellite television.