|PIC1|The adverts have been produced by the Dads4Kids Fatherhood Foundation production team who want Australians everywhere to value their mothers.
The CSA campaign has been named 'Mothers are Angels from Above' by 10 year old Comfort Ferguson.
The children's responses on the advert range from the sublime to the matter-of-fact. For example the 4 year old boy, who in response to the question 'What are you going to do for your mum on Mother's Day said, "Give her lots of flowers", or the little girl who responded to the question of why do mothers exist, "If God didn't make mothers, I wouldn't be here."
Warwick Marsh from Dads4Kids said, "The children show us why mothers are so important in our fast paced materialistic world. Life is more about the quality of our relationships than about how much money we have in the bank. When a young boy tells the interviewer that he love his mum and Mother's Day he is going to give her "a cup of tea in bed and a hug and a kiss" his words just show how important it is to care for the ones we love".
Alison Marsh, co-founder of Dads4Kids Fatherhood Foundation, mother of 5 and the driving force behind www.motherhood.org.au said, "Dr Peter Cook, in his newly released groundbreaking book 'Mothering Denied' shows how children are harmed when mothers are forced back into the workforce too early and babies and young children are placed in daycare. Dr Cook has generously allowed the Dad4Kids to make downloads of his book freely available to the public. Dr Cook documents in his book how breastfed babies are 5.9 points higher in overall IQ than those who are not breastfed. As Dr Steve Biddulph says in his introduction to Dr Cook's book, 'Love grows the brain".
The children on the Dads4Kids CSAs tell the story well. Mums are very valuable and should be honoured in our society, not only on Mother's Day but all the time. In the words of Comfort Ferguson, "Mothers are angels from above".
3-NBN-Newcastle
7-Channel-National
Prime-Canberra
7-QLD-Maroochydore
9---NTD-Darwin
9---NWS-Adelaide
9-STW-Perth
9-TCN-National-?-(waiting-confirmation)
Imparja-Alice-Springs
TEN---Southern-Cross-TAS
TEN---Southern-Cross-Canberra
TEN---Victoria/Bendigo
TEN-–-Coffs-Harbour
TEN---QTV-Townsville/-7-Darwin
TEN---Southern-Cross-Melbourne
TEN---ADS-Adelaide
TEN--Network-Sydney
TEN---NEW-Perth
TEN-Southern-Cross-Pt-Pirie
WGN-Bunbury
WIN-Griffith
WIN-SA-Mt-Gambier
WIN-TV-Ballarat
WIN-TV-Hobart
WIN-TV-Rockhampton
WIN-TV-Wollongong
WIN-WA-Western-Australia